Real businesses. Real goals. Real results.

John Hiester of Hiester Automotive Group says, "WRAL has impacted our business by branding us."

Scott Tartt puts it simply: "If you’re thinking about doing business with WRAL, don’t keep thinking about it. Just do it."

And Dr. Hamid Rouhani says, "We’re definitely seeing people come in because they saw us on TV."

These are just a few of the success stories our clients shared with us. We’re just as happy to work with them as they are to work with us, and we’re fortunate to serve an outstanding group of businesses across North Carolina.

Watch the video to hear more about their experiences and why WRAL and your business could make a great team.

Read the full story on WRAL.com

That is why we do not believe in using the same media plan for every client. Here are five recent examples of how different campaigns were built around different business needs.

1. CTV helped a retail advertiser stay visible and drive people to their website.

A Raleigh area appliance retailer used CTV as a consistent branding tactic to reach households across the market.

Campaign reporting showed an average of 287 visits to the advertiser’s stores each month and more than 640 website sessions following CTV ad exposure. The reporting also showed that 36 percent of those website sessions came through the advertiser’s Ads campaigns, suggesting that CTV and search were working together within the media mix and marketing plan.

2. A home improvement campaign focused on people ready to take action

For a home improvement advertiser, the main goal was generating form fills.

The campaign used lower funnel audience targeting, time sensitive creative and several retargeting methods to stay in front of people already showing interest in the service.

The result was targeted form fills every month in each of their markets, along with hundreds of unique website users. The advertiser also saw a year over year increase in pageviews and an increase in website users.

3. Sports on CTV helped an automotive advertiser reach car shoppers

An automotive advertiser wanted to reach potential customers who were actively in the market for a vehicle and encourage them to visit the dealership.

The campaign placed CTV advertising within sports programming and sports related content across publishers and platforms that included Paramount+, ESPN, Peacock and MLB.

Campaign reporting showed an average of more than 60 visits to the dealership and more than 400 website users each month.

4. WRAL digital products produced measurable leads for a home services company

This campaign included targeted display, app display and pre roll. With access to the client’s Google Analytics, the team could monitor actions taken after people clicked through to the advertiser’s website.

During the first two months, the campaign produced measurable phone calls, form starts and completed form fills across display, super billboard and adhesion placements.

5. A high impact WRAL sponsorship kept an automotive brand visible

Another automotive advertiser used high traffic areas of WRAL’s website and apps to build brand visibility.

The campaign included section fronts, super billboards and app opens, along with retargeting that kept the advertiser in front of people after they visited sponsored WRAL content.

The creative was updated regularly with new offers, vehicles and messaging. That helped keep the campaign fresh while giving people a clear reason to engage with the brand.

What could the right campaign do for your business?

These five advertisers had different goals, different audiences and different ways of measuring success. The common thread was a campaign designed around what each business was trying to accomplish.

Tell us about your business, your audience and the results you want to see. We can help build a campaign that works for you.

Read the full story on WRAL.com

From April through June 2026, the WRAL News App Open delivered nearly 6 million impressions, more than 48,000 clicks and access to more than 1 million unique visitors. The campaign averaged a frequency of 5.57 impressions per unique visitor.

The WRAL News Section Sponsorship added another 3.68 million impressions, 6,357 clicks and 979,005 unique visitors, with an average frequency of 3.76.

And those are not the only options.

Advertisers can choose from section fronts, super billboards, retargeted display and WRAL News App display. Each opportunity serves a different purpose. A section front can give your brand a strong presence within the news experience. A super billboard offers a larger, more visible placement. Retargeted display helps keep your message in front of people after they have visited sponsored WRAL content. News App display reaches people while they are actively using the WRAL News App.

The numbers show the scale available across those placements.

WRAL News Section Front placements delivered 276,401 impressions in April, 383,777 in May and 588,343 in June. Super billboards delivered more than 100,000 impressions each month and produced click through rates ranging from 0.61 percent to 0.80 percent. Retargeted display and News App display each delivered about 350,000 impressions per month.

That gives advertisers the ability to build a sponsorship around their goals. Some brands need a bold presence. Some need consistent frequency. Others want to stay in front of people across several points in the news experience. WRAL can bring those opportunities together.

There is also value in the environment surrounding the advertising. According to the Magid Research News Market Study 2026, WRAL is the most trusted news source in the Triangle. That gives advertisers a unique opportunity to connect their brand with a news organization people know and rely on.

The result is a combination of scale, reach, frequency and engagement within one of North Carolina’s strongest news brands.

The reporting here shows impressions, unique visitors, frequency and clicks. When calls, form fills, sales or new customers are the goal, those outcomes should be measured through campaign specific conversion tracking. But the first step is getting your message in front of the right audience, often enough to make an impact.

That is what a WRAL News sponsorship is built to do.

Read the full story on WRAL.com

That trust comes with real audience strength. WRAL is home to nine of the top 10 local weekday newscasts among adults 25 to 54.

From an advertiser perspective, that matters. You are not just putting your message in front of more people. You are putting your product, your service or your business alongside a news team that people across the Triangle know and trust.

So when you want to reach a large local audience and connect your business with one of the strongest news brands in the country, there is one clear place to advertise. WRAL.

Read the full story on WRAL.com

That’s why we’re proud to see WRAL grow year over year in every program from 7 a.m. to 7 p.m. In April 2026, every WRAL program in that time period showed audience growth among adults 25 to 54.

But for us, growth is about more than ratings. Our core is the people who watch us. Our job is to serve this community and super serve it with the information, safety and entertainment people count on every day.

When that audience grows, it’s good for WRAL, good for the community and good for the advertisers who want to reach more people through a trusted local brand.

We’re happy to see the growth. More than that, we’re grateful for the people behind it.

Read the full story on WRAL.com

Ready to start? Tell WRAL Marketing what you are trying to accomplish, and we will help build the plan around you.

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