Build your own campaign

Your campaign starts with what you want to accomplish.

Tell us your business goal, budget range, audience, geography, timing and creative needs. WRAL Marketing will use that information to help build the right options around you.

sales@wral.com 919-821-8779

Your campaign starts here.

Answer a few questions about what you want, who you want to reach, what you are considering spending and how you would define success. We will use that information to help shape the right next step.

Business basics

Start with who you are and how we should reach you.

Name (required)

Work email (required)

Phone

Business / organization

Website

Are you an agency?

What do you want this campaign to accomplish?

Select all that apply.

Brand awarenessHelp more people know who you are.

Website trafficDrive people to your site or landing page.

LeadsGenerate calls, forms or appointments.

SalesSupport purchases online, by phone or in store.

Foot traffic / in-store visitsBring people into a physical location.

Event attendanceDrive ticket sales, registration or turnout.

RecruitingReach job candidates or build employer awareness.

Community presenceShow up around local moments people care about.

What would make this feel successful?

What monthly advertising investment are you considering?

This helps us shape the right starting point. It does not lock you into a plan.

Not sure yetHelp me understand the right range.

Under $2,500/monthStarter visibility or testing path.

$2,500-$5,000/monthFocused local campaign.

$5,000-$10,000/monthMulti-channel campaign planning.

$10,000-$25,000/monthIntegrated market plan.

$25,000+/monthSenior strategy review.

Which advertising solutions are of interest?

We can currently place advertising in the following areas. Select all that are of interest to you.

Live televisionNews, sports, local programming and live moments.

CTV and streamingExtend your live television reach across connected screens.

WRAL.comReach people in trusted owned digital environments.

WRAL appsNews, weather and app-based visibility.

Digital display / videoAudience targeting, pre-roll, display and response.

SponsorshipsNews, weather, sports, shows, events and community.

Creative servicesProduction and campaign creative support.

Not sure yetTell us the goal and we will recommend the mix.

Audience and measurement

Where do you need to reach people?

Who are you trying to reach?

Describe your ideal customer

Measurement priorities

Reach / impressionsHow many people had a chance to see it.

Website trafficVisits, clicks and landing page activity.

Calls or formsContact requests, calls and signups.

Foot traffic / in-store visitsPhysical visits or client-reported traffic.

Sales / conversionsPurchases or other conversion actions.

Need guidanceHelp define the right signals.

Creative and timing

When do you want to start?

Do you have creative ready?

Anything else we should know?

Review your request

Check the summary below, then submit. A member of the sales team will follow up.

Helpful details to include

What business goals can WRAL Marketing support?

Awareness, visits, leads, appointments, sales, recruitment, reputation or launch support. Tell us what you want to accomplish and we help identify the right mix of media, creative and measurement.

What geography can campaigns cover?

Community-level, the Triangle, statewide North Carolina, regional or national reach into North Carolina.

Do I need finished creative to start?

No. Tell us whether you already have assets or need production support, and creative services can be part of the plan.

How is campaign success measured?

You choose what success should signal: reach and impressions, website traffic, calls or forms, foot traffic, or sales and conversions. We help define the right signals if you are not sure.