Local sponsorships and partnerships

Put your brand inside the moments North Carolina already follows.

WRAL Marketing builds sponsorships around trusted local habits: news, sports, community franchises, branded content, weather and the digital products people use throughout the day.

Build Your Own Campaign Explore Sponsorships

sales@wral.com 919-821-8779

Local sponsorship opportunities.

Stacked for sales priority: the biggest sponsorship families come first, while specialized franchise and weather opportunities remain available for the right fit.

Premium news sponsorships

Priority sponsorship family

Premium news and J-Bar sponsorships

High-frequency local news adjacency, persistent brand presence and cross-channel visibility around WRAL News environments.

WRAL News J-Bar and news-adjacent branding
WRAL News on FOX 50 packages
WRAL News+ and streaming visibility
WRAL.com, app and YouTube stream extensions

Sports and event sponsorships

Priority sponsorship family

Sports and event sponsorships

Sports gives advertisers emotion, attention and shared local conversation across TV, digital and CTV extensions.

WRAL Sports Desk and sports features
Sports score and question sponsorships
Carolina Hurricanes and local sports moments
FOX 50 sports package extensions

Inside Look / show sponsorships

Storytelling opportunity

Show sponsorships and branded content

For advertisers who need more than a spot, show sponsorships can tell a deeper story with WRAL production support.

Inside Look branded content
Out & About and lifestyle placements
Segment sponsorships
Video assets for advertiser reuse

Homepage, app and digital sponsorships

High-visibility digital

Homepage, app and digital sponsorships

WRAL digital sponsorships create visibility inside owned platforms people use for news, weather, video and daily information.

Homepage tile and app-open visibility
Slate sponsorships and livestreams
Pre-roll and branded display
Retargeting after sponsored content

Community franchises

Community alignment

Community partnerships

Community franchises let brands support the events, causes and civic moments that matter across the Triangle.

Coats for the Children
Holiday Tower Lighting
Neighborhood Heroes
Durham Holiday Parade and local events

Specialized weather sponsorships

Specialized fit

Weather sponsorships

Weather remains one of WRAL's strongest daily habits and can be the right fit for advertisers connected to safety, preparedness, home, auto and daily planning.

Weather Tower Light sponsorship
Weather app placements
Weather Question of the Day
Storm, hurricane and preparedness packages

How we shape a sponsorship.

The goal is not to force a business into a package. The goal is to use WRAL's inventory, creative support and audience habits to build a plan around what the advertiser needs to accomplish.

Start with the goal

Awareness, calls, visits, signups, community presence, event attendance or long-term brand familiarity.

Choose the context

News, sports, community, show content, digital placements, weather or a blended sponsorship plan.

Build the visibility

Combine on-air presence with WRAL.com, app, video, streaming and retargeting when that helps the plan work harder.

Measure what matters

Use approved reporting sources and campaign-specific signals to understand delivery, engagement and response.

Tell us your goal

Let's build the sponsorship around you.

Share the audience you want to reach, the timing that matters and what you want the sponsorship to accomplish. WRAL Marketing will help shape the plan.

Email: sales@wral.com
Phone: 919-821-8779
Address: 2619 Western Boulevard, Raleigh, NC 27606

Build your own campaign

Use the guided campaign form to tell us what you want to accomplish, what budget range you are considering, who you need to reach and how you want to measure success.

Email: sales@wral.com
Phone: 919-821-8779
Address: 2619 Western Boulevard, Raleigh, NC 27606

Build Your Own Campaign