Local TV remains a key news source
The Wake County survey supports TV's role in local information habits.
WRAL News audience
Reach people who turn to WRAL for local news they trust.
WRAL News is a daily habit for people across the Triangle and North Carolina. For advertisers, that audience relationship matters: recognition, trust and community relevance are already part of the environment.
Wake County independent survey: WRAL leads among local-TV news viewers.
Wake County surveyed more than 2,500 people. In the public reporting, 55% reported getting news and local information from local TV. Among that group, 69% reported watching WRAL News, which was described as a 45-point advantage over the nearest competitor.
WRAL stands out inside that habit
Among local-TV news viewers in the survey, WRAL was the leading reported source.
Trust is useful to advertisers
Trusted environments can help a business become easier to recognize and consider.
Public source for review: Wake County survey, reported by WRAL.com.
News audience.
These modules can rotate approved ratings, research and social-shareable graphics once wording is approved.
Why the WRAL News audience matters to advertisers.
When people trust the source, they pay attention differently. That does not replace a good offer, strong creative or clear measurement, but it gives the advertiser a stronger environment for being seen, remembered and chosen.
Daily utility
News and weather are regular behaviors, not occasional browsing.
Community relevance
WRAL content is tied to the places and decisions that shape local life.
Active attention
News audiences often watch to understand what is happening now and what happens next.
Tell us your goal. We'll help build the plan around you.
Reach out with your market, timing, audience and business objective. A local WRAL Marketing team will help guide the next step.
Email: sales@wral.com
Phone: 919-821-8779
Address: 2619 Western Boulevard, Raleigh, NC 27606
Build your own campaign
Use the guided campaign form to tell us what you want to accomplish, what budget range you are considering, who you need to reach and how you want to measure success.
Email: sales@wral.com
Phone: 919-821-8779
Address: 2619 Western Boulevard, Raleigh, NC 27606