Network, sports and syndication

National programming, local market expertise, one WRAL Marketing plan.

WRAL Marketing helps advertisers connect with North Carolina audiences through WRAL's NBC programming, FOX 50, major sports, Olympic and event windows, syndicated shows, local news adjacency and digital extensions.

Network and programming environments.

Network and syndicated programming create recognizable viewing moments. WRAL Marketing connects those opportunities with local planning, local audience understanding and cross-platform extensions.

WRAL and NBC

WRAL and NBC

Advertisers can build around NBC programming, local WRAL strength, news adjacency and streaming extensions where available.

  • Sunday Night Football and NFL event windows
  • Olympic and major-event opportunities
  • Prime, daytime and local news adjacency
  • Peacock and CTV extensions when available
FOX 50 and FOX Sports

FOX 50 and FOX Sports

FOX 50 brings advertisers into high-interest sports, entertainment and local news environments across the Triangle.

  • FOX NFL and America's Game of the Week
  • FIFA World Cup and soccer packages
  • MLB, college football, NASCAR and more
  • WRAL News on FOX 50 adjacency
Syndicated programming

Syndicated programming

Syndicated and local programming can support daytime, access, entertainment and repeated viewing strategies.

  • Daytime and access programming
  • Talk, entertainment and lifestyle shows
  • Time-period planning around audience habits
  • Local news lead-in and lead-out strategy

Sports and tentpole sponsorships.

Sports gives advertisers appointment viewing, emotion and shared local conversation. WRAL Marketing can connect linear, streaming and digital placements around the role sports plays in the plan.

NFL and football

NFL and football

Football can support reach, frequency, event timing and high-attention brand presence across NBC and FOX windows.

  • NBC Sunday Night Football
  • FOX NFL regular season windows
  • College football packages
  • Pregame, tune-in and digital extensions
World Cup and global sports

World Cup and global sports

FOX's FIFA World Cup coverage creates rare event energy, with local digital sponsorships and soccer-focused packages available around tournament moments.

  • Countdown and score widgets
  • World Cup tracker sponsorships
  • Display, slate and livestream extensions
  • CTV and sports-audience targeting
Olympics and Peacock

Olympics and Peacock

Olympic coverage and Peacock inventory can help advertisers extend a TV message into connected TV and digital viewing experiences.

  • NBC-originated Olympic coverage
  • Peacock streaming packages when available
  • CTV-style viewing environments
  • Desktop, mobile, tablet and connected TV reach
Carolina Hurricanes and local sports moments

Carolina Hurricanes and local sports moments

Local sports moments can give advertisers a strong connection to Triangle fan energy and community pride.

  • Hurricanes-related packages and moments
  • Sports desk and news integrations
  • WRAL.com and app visibility
  • CTV and digital extensions
NASCAR, MLB and seasonal sports

NASCAR, MLB and seasonal sports

Seasonal sports packages help advertisers plan around recurring fan habits and high-interest event windows.

  • NASCAR on FOX opportunities
  • MLB on FOX and Baseball Night in America
  • Golf, racing, college sports and more
  • Sports CTV audience extensions
Streaming and platform extensions

Streaming and platform extensions

Network buys can work harder when paired with WRAL-owned digital, app, streaming and CTV opportunities.

  • WRAL News+ and streaming environments
  • Peacock opportunities when available
  • Display, pre-roll and app placements
  • Retargeting and campaign measurement

How to think about the buy.

The right national or syndicated plan starts with what the advertiser needs the programming to do.

When the goal is awareness

Use high-attention network, sports and event programming to build familiarity, then layer in local news, digital and CTV extensions to reinforce the message.

When the goal is action

Use campaign-specific creative, landing pages, retargeting and measurement signals so the sponsorship does more than appear. It points people toward the next step.

Public network references should be confirmed before publication. Internal package details and pricing should remain sales-controlled unless approved for public use.

Tell us your goal

Let's find the right programming around your audience.

Tell WRAL Marketing what you want to accomplish, who you need to reach and whether timing matters around sports, events, seasons or launches.

Email: sales@wral.com
Phone: 919-821-8779
Address: 2619 Western Boulevard, Raleigh, NC 27606

Build your own campaign

Use the guided campaign form to tell us what you want to accomplish, what budget range you are considering, who you need to reach and how you want to measure success.

Email: sales@wral.com
Phone: 919-821-8779
Address: 2619 Western Boulevard, Raleigh, NC 27606

Build Your Own Campaign