Delivery
Did the campaign run, serve or air as planned?
Measurement and reporting
Start with the business goal. Measure the signals that matter.
WRAL Marketing helps define what success should look like before the campaign launches, then uses available delivery, exposure, engagement and business signals to understand what happened.
The reporting framework.
Measurement should not begin after the campaign. It should begin when the objective is defined.
Exposure
How many people or households had the opportunity to see the message?
Engagement
Did people click, scan, visit, watch, search, call or submit a form?
Business outcome
Did the advertiser see more visits, leads, appointments, sales or other internal signals?
Attribution
How confidently can those changes be connected to the campaign?
Optimization
What should change, continue or expand in the next phase?
WRAL supplies campaign and media signals. The client can help connect those signals to business results.
Industry-standard measurement sources.
WRAL Marketing holds campaign reporting to a high standard by using established measurement sources such as Nielsen for linear audience delivery, Google Analytics and platform reporting for digital and owned properties, and campaign-specific tools for clicks, visits, form fills, QR scans, conversions or foot-traffic studies where available.
What measurement can and cannot say.
Digital reporting often documents exposure and behavior. Linear reporting estimates audience delivery and opportunity to see. Neither should be oversold as perfect causation. The strongest story comes when WRAL reporting and client business data are reviewed together.
Tell us your goal. We'll help build the plan around you.
Reach out with your market, timing, audience and business objective. A local WRAL Marketing team will help guide the next step.
Email: sales@wral.com
Phone: 919-821-8779
Address: 2619 Western Boulevard, Raleigh, NC 27606
Build your own campaign
Use the guided campaign form to tell us what you want to accomplish, what budget range you are considering, who you need to reach and how you want to measure success.
Email: sales@wral.com
Phone: 919-821-8779
Address: 2619 Western Boulevard, Raleigh, NC 27606